365games
An online platform for the eSports community
Industry
Expertise
Development of an eSports platform and marketing website
Development period
2022
About the project
365games is an eSports platform for online gaming enthusiasts. Its goal is to unite gaming fans and diversify
the gameplay. With the help of this platform, one can create
a team, complete tasks, participate in partners' tournaments, and receive prizes. In addition, players could convert their points for completed tasks to cash rewards according to the platform's competitive rating.
Assignment
365games platform should convey the following product features:
Global product:
- Worldwide accessible platform;
- 6 languages support;
- Constantly expanding the top games list.
Daily gaming addition:
- The atmosphere of competition;
- Live interaction between players;
- Possibility to relax and receive bonuses.
Server security:
- Payment for subscriptions;
- Fast players' personal data processing;
- Wallets support;
- End-to-end encryption to prevent cyberattacks and data leaks.
Marketing website:
- Product's benefits showcase;
- Platform sign-up point;
- Inspiring conventional gaming industry design.
Strategy
Cooperation model: "technical partnership".
The client gives business ideas, while the technical team turns them into assignments. Thus, the client focuses exclusively on business while saving time on deep software analytics and technical execution.
Implementation
Platform's MVP was developed to analyze the audience, understand the basic needs, and develop hypotheses at the early stages of product development. We've divided all the functions into two versions:
- MVP with main features (5-6 months to launch).
- The second platform version with regard to new features and tested theories.
MVP development
Tournaments
The client considered a "partner platform" — new features or
tournaments would be added through integrations with partner services. However, during idea testing, we found that integrations overload the platform.
Instead, we offered our tournament system. It consists of creating an event, invitation of teams,
match management, and a system for awarding points and cash prizes. This system is more flexible,
as tournaments are easily manageable by the client.
Leaderboard
The leaderboard flow is the following:
- Player connects an account to the platform.
- Profile is automatically included in the game's standings.
- Completed tasks and prize points move players in the leaderboard.
- The best players receive cash bonuses monthly.
Subscription system
The platform's subscription system allows players to receive more bonuses in tournaments, for completed tasks, and on standings.
Each subscription level also expands the abilities of the gaming platform.
Subscribers receive more rewards and additional tasks.
Reward system
There are two types of rewards on the platform: basic and additional. Basic rewards are given to top players and the platform's competition winners. Additional prizes motivate subscribers. There are the following types of these prizes:
- Lucky Drafts — a daily reward for a randomly selected winner;
- One Dollar Day — a daily bonus for players with paid subscriptions.
Server Architecture
We required a redistribution system to meet the global platform goal. So, we installed the platform on Amazon Web Services servers. We chose this option for two reasons:
- First, the Amazon platform automatically distributes the load to servers worldwide.
- Second, Amazon servers are protected from cyberattacks by special encryption.
As a result, the platform is fully reliable and user-friendly.
Creating a marketing website
The product's benefits showcase and the sign-up point were realized by creating a separate marketing website that motivates potential users to join the platform.
The website was designed according to eSports traditions to engage people
in the gameplay immediately.
Results
The client received a ready-made MVP of the platform in 6 months. The final project included detailed server logic, essential functions, and a marketing website.
In addition, we added the in-platform and e-mail user notification system according
to the client's request. The platform is being tested by esports players,
gaming bloggers, and streamers.
According to the plan, the next version of the product will have the following elements:
- In-game store to exchange points for gaming merch.
- Chat for players inside the platform.
- Mobile application based on the ready-made server logic from the web application.
It'll allow using the platform without folding the game on the PC. - Micro-management opportunities for gaming teams. For example,
communication and fan events.
product experience
for your project
Fill out the form
or brief with questions
Thank you for your application.
We will respond within three hours, during business hours by email
PRIVACY POLICY
Welcome to Goodface privacy notice.
Goodface respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and other sites we own and operate. And tell you about your privacy rights and how the law protects you.
We may change the privacy policy from time to time to reflect changes to the products and services that we provide and how we process your personal data.
We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request if any."
INFORMATION WE COLLECT
When you visit our website, our servers may automatically log the standard data provided by your web browser. This data is considered “non-identifying information”, as it does not personally identify you on its own. It may include:
- Your computer’s Internet Protocol (IP) address;
- Your browser type and version;
- The pages you visit;
- The time and date of your visi;
- The time spent on each page;
OTHER DETAILS
We may ask for personal information, such as your name and email address. This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.
We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.
We will only process personal data and communicate with you if:
1. You have given us consent to the processing of your personal data and communicating for one or more specific purposes i.e. requesting products or services from us, downloading material or information from our website or submitting a contact us form.
2. Performance of a contract
3. Where we have a legitimate interest for contacting you in relation to our products and services
DATA PROCESSING AND STORAGE
We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security.
Rights and choices of individuals:
- See what data we have about you, if any;
- Change/correct any data we have about you;
- Have us delete any data we have about you;
- See what security measures we apply to your data;
- Express any concern you have about our use of your data;
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address given on our website: goodface.agency
This website uses cookies
