An online platform for the eSports community
Development of an eSports platform and marketing website
About the project
365games is an eSports platform for online gaming enthusiasts. Its goal is to unite gaming fans and diversify
the gameplay. With the help of this platform, one can create
a team, complete tasks, participate in partners' tournaments, and receive prizes. In addition, players could convert their points for completed tasks to cash rewards according to the platform's competitive rating.
365games platform should convey the following product features:
Daily gaming addition:
Cooperation model: "technical partnership".
The client gives business ideas, while the technical team turns them into assignments. Thus, the client focuses exclusively on business while saving time on deep software analytics and technical execution.
Platform's MVP was developed to analyze the audience, understand the basic needs, and develop hypotheses at the early stages of product development. We've divided all the functions into two versions:
The client considered a "partner platform" — new features or
tournaments would be added through integrations with partner services. However, during idea testing, we found that integrations overload the platform.
Instead, we offered our tournament system. It consists of creating an event, invitation of teams,
match management, and a system for awarding points and cash prizes. This system is more flexible,
as tournaments are easily manageable by the client.
The leaderboard flow is the following:
The platform's subscription system allows players to receive more bonuses in tournaments, for completed tasks, and on standings.
Each subscription level also expands the abilities of the gaming platform.
Subscribers receive more rewards and additional tasks.
There are two types of rewards on the platform: basic and additional. Basic rewards are given to top players and the platform's competition winners. Additional prizes motivate subscribers. There are the following types of these prizes:
We required a redistribution system to meet the global platform goal. So, we installed the platform on Amazon Web Services servers. We chose this option for two reasons:
The product's benefits showcase and the sign-up point were realized by creating a separate marketing website that motivates potential users to join the platform.
The website was designed according to eSports traditions to engage people
in the gameplay immediately.
The client received a ready-made MVP of the platform in 6 months. The final project included detailed server logic, essential functions, and a marketing website.
In addition, we added the in-platform and e-mail user notification system according
to the client's request. The platform is being tested by esports players,
gaming bloggers, and streamers.
According to the plan, the next version of the product will have the following elements:
Fill out the form
Fill in a simple brief
We will send the project evaluation by email
within 3 hours.
Thank you for your application.
We will respond within three hours, during business hours by email
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