10 years. Helping companies grow, combining strategy, design, and technology
Product design & engineering agency for growth stage businesses
Product design & engineering agency for growth stage businesses
We shape product apps websites
and the brands behind them




10 years. Helping companies grow, combining strategy, design, and technology

5M+
80/10

0×
Digital experiences we've built
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Product type
Corporate website design & development, and new brand identity for the fintech bank
Brand identity redesign and website development
for the B2B payment platform
Custom brand identity and mobile app UX/UI design
for a wellness company
Corporate website redesign for a global payment platform
Web app & mobile app redesign, and corporate website development for a digital payment platform
Brand identity creation, UX/UI design, and website development for a fintech company
UX/UI design, website development, and brand identity for a scaling payment platform
Brand identity design for a Web3 blockchain platform
We lead when your challenge
fits these expertise areas
Building from scratch or redesigning — we're playing hardball to implement your vision
People come back to products that consistently deliver a great experience. We combine research, design, and development into a single process to build apps they enjoy using — release after release.
Services:


Fintech products need to earn the trust of users, regulators, and investors — each with different expectations. We help founders align product experience, brand assets, and market positioning to build credibility across all three.
Services:


Your website has one shot to explain a complex product and convince the right person to reply. We partner with teams across positioning, messaging, design & development to make that shot count.


A great product needs a brand people remember and trust. We develop a full-fledged brand platform — visual identity, positioning, and website to show who's behind the scenes


Bring us your next challenge.
We’ll help shape the way forward

Real results
behind our work
We hired Goodface Agency for a rebranding project and website development. We've chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction.
Julija Fescenko
Head of Marketing
We've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.
And this project has been recognized by international design experts — winning the Red Dot Award: Brands & Communication Design 2025.
Early users highlighted that the new style feels consistent and clear. It now forms the foundation of the brand identity across key touchpoints — the mobile application, website, and marketing materials. The UX structure supports the product logic and guides future development. The team managed the project with clarity and professionalism. The delivery met all deadlines and maintained stable quality. The process combined creative thinking and analytical reasoning, which helped shape a reliable and coherent product.

Pavlo Korobenkov
CEO
Embody now has a flexible, scalable system ready for market validation, product growth, and deeper wellness journeys. A reliable example of high-quality wellness app design with a user-centered approach.
Case studyEmbody We hired Goodface Agency to create a new brand identity and design & develop a website for our fintech platform. Their team impressed us with a refined sense of style, deep understanding of our needs, and excellent communication throughout the process. Every request was considered, every detail well-crafted. The result — a polished visual identity and a product that looks and feels exactly as we imagined. Everything was delivered on time and with great attention to quality.

Ivan Kovalyov
CEO
The result is a bolder, more confident Finup. A brand identity that reflects their ambition, a website that sets them apart from the crowd, and a product experience that turns friction points — like issuing cards or tracking spend — into moments of ease. The website got CSS Awards in Best UI Design, Best UX Design, and Best Innovation nominations.
We are a team that sells digital health programs to customers. Want to improve our customers' experience. That is why I decided to create an app - so users could have a more friendly environment to use our program. Working with Goodface was very efficient. 10 out of 10
As a result of the engagement, we received a detailed user flow, compiled according to our expectations, layouts of the future application with a system set of components, a deployed UI-kit, and design instructions for developers to provide them with comfortable and fast work.

Osvaldas Rinkevičius
CEO
The project provides users with a comprehensive and accessible platform to manage their mental health, learn from experts, and connect with resources and support networks. Additionally, the app is user-friendly and customizable, allowing users to tailor it to their specific needs and preferences.
Their digital design was among the best we’ve seen, beautifully reinventing our brand identity across all platforms. The Goodface team was highly responsive, quickly adapting to changes and new requirements. We believe these improvements will strengthen both user experience and conversion rates.
Timur Gok
Managing director
The client now operates a powerful SaaS platform combining smooth frontend performance with stable core functionality. Alongside the platform, we launched a corporate website that sets them apart from competitors and offers a flexible foundation for content expansion, including a dedicated blog. The entire ecosystem is anchored by a fresh brand identity that enhances overall usability and aligns with UX/UI trends.
I really enjoyed working with the Goodface team. The agency has extensive experience in fintech — a market niche with many nuances. Those nuances should not only be followed but also understood. The team stayed in close contact, listened carefully, and offered effective solutions. In a few steps, we created a product that aligns with our overall business strategy and customer needs. Separately, I would like to note the user account interface: during the introduction, new clients appreciate its modernity and simplicity.

Max Boronenko
CBDO
We delivered a complete digital refresh, featuring an updated corporate website and a redesigned user payment dashboard. By adapting the product to shifting fintech design trends and real user needs, we created an intuitive account UI and a compelling web presence that drives engagement.
Goodface agency is a team of high professionals. We were always in touch with our project manager and the whole team; they promptly answered all our questions. It was easy and interesting to work with and hear their vision on our complex project presentation.

Denys Kyrychenko
CEO
The result of this project was a large presentation site with 30+ pages. Graphics, animation, and infographics were used to present a very complex fintech product. The site loads quickly, despite a large number of graphics and animations. The average page load speed according to Google Search Speed is 85 points for mobile and 90+ points for desktop, with some pages ranging from 98-99 points. In 2023, this project took 1st place at the Web Awards in the "Banking, Finance, Insurance" category.
We were truly impressed by Goodface’s expertise in design and development. The results were exactly what we needed. Our project really stands out among competitors, thanks to Goodface's fresh approach to fintech design — it positioned us as an avant-garde player in the LATAM market. We've received a ton of positive feedback from clients saying it’s convenient and easy to use.

Omar Resendiz
CPO
We designed and developed a website for a payment gateway tech provider. LaFinteca now boasts a fast, reliable website, an expressive visual identity, a recognizable logo, and an intuitive merchant personal account. The distinct design approach helped the company solidify its place in the competitive LATAM market. We've partnered with LaFinteca for over a year, providing ongoing design and development support. Excited to see where we go next!
Goodface's development expertise truly impressed me. They nailed the custom software development, handling the art direction, project documentation, and full tech implementation flawlessly. Plus, their advice on the best ways to develop the product was spot on. And they did it all with a quick, clear workflow.

Vitalii Valkov
CEO
Beyond enhancing the platform's educational features, we're making CREO a self-sufficient product. We're creating more opportunities for teachers and expanding marketing and sales functionalities. This ensures our clients receive a complete solution, allowing them to focus on developing their educational projects without worrying about lead generation or promotion.
Case studyCREO As Head of Growth at Genesis, I was looking for a team to help design and develop an MVP in the health & fitness space. We chose Goodface because they quickly understood our vision and brought strong ideas from the first meeting.
Goodface handled the product concept, design, and MVP development. Over the next two years, the platform evolved into a full-scale product used by hundreds of thousands of users monthly, while the team grew from 3 to 160 people.

Roman Shymshyrt
Head of Growth
Over two years of continuous iteration, we evolved the platform from a lean MVP into a full-fledged, highly profitable product. Through a close marketing and design tandem between Goodface and Keto.diet, we took the platform to $1,000,000 in revenue and 100,000 monthly active users. The growth engine took 18 months to build—six months of rigorous hypothesis testing followed by a year of executing a scaled marketing strategy.
Case studyKeto🥑Diet 
We don’t separate strategy, design, and development. We treat them as one system.
Our focus is on building digital products and fintech solutions that are clear, scalable, and aligned with real business goals — not just visually polished outputs.
We stay involved from early thinking through launch and iteration, so the product can actually evolve, not just go live.
An MVP can take anywhere from a few weeks to several months, depending on its scope, complexity, and the level of validation required before launch. A focused MVP with a well-defined feature set can be delivered quickly, while products that involve complex workflows, third-party integrations, or regulatory requirements typically require more time.
During discovery, we define the scope, priorities, and roadmap to provide a realistic timeline before development begins.
Every product faces the same challenge: cutting uncertainty before a single line of code gets written. We bring product strategy, design, and engineering into a single process, so every decision moves the product closer to launch — and to growth beyond it.
1. Product Discovery
We ask the right questions first. We map the opportunity, connect business goals to user needs, and set a clear product direction before development starts.
2. Product Architecture
Structure decides how a product grows. We map user flows, test core scenarios, and shape the product before we invest in building it.
3. Product Design
Every interaction should get someone closer to their goal. We design interfaces, workflows, and product patterns that drive adoption now and leave room for what's next.
4. Product Engineering
We turn product decisions into working software — reliable applications, maintainable architecture, integrations that hold up, and enough flexibility to support what comes after launch.
5. Product Growth
Launch builds momentum, not a finish line. We keep shaping the product through user feedback, product data, and iteration that stays tied to business goals.
B2B web design and development project costs typically range from $6,000 to $120,000+, with final pricing determined by template volume, custom motion design, and backend architectural complexity. Investments vary depending on the project complexity, features, and scale. Simple landing pages require less investment, while complex marketing web platforms and custom enterprise-grade websites require more resources.
We work with companies across the UK, the US, Europe, MENA, and beyond, helping product teams bring digital products to market and continue improving them as they grow.
Fintech is our strongest domain. Over the years, we've partnered with payment platforms, digital banks, EMI providers, and other fintech companies to design digital products — from brand identity and corporate websites to UX/UI design for web and mobile applications, product redesigns, and marketing websites.
Beyond fintech, we work with companies in health & wellness, eSports, edtech, AI, and other tech sectors.
Got questions or want to discuss a project?

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