for product design Transparent starting prices for every type of product we build
Foundation is always included
6–8 weeks
From
$15,000
For focused marketing or corporate websites with a clear structure and straightforward functionality.
A custom marketing website of up to 5 pages costs from $15,000 at Goodface and takes 6 to 8 weeks.
What's included
8–12 weeks
From
$30,000
For growth-stage companies that need a website built as a full-scale marketing and sales tool.
A conversion-focused marketing website with CRM integration and technical SEO costs from $30,000 at Goodface and takes 8 to 12 weeks.
What's included
14–20 weeks
From
$60,000
For large-scale websites with complex content structures, multiple markets, integrations, or custom functionality.
A multi-market website with a design system, headless CMS and 15+ pages costs from $60,000 at Goodface and takes 14 to 20 weeks.
What's included
Not included: content writing, photography, font licenses, hosting and infrastructure costs.
8–12 weeks
From
$30,000
For MVPs, internal tools, and focused digital products built around a core user scenario.
A FinTech MVP or internal tool with up to 20 screens costs from $30,000 at Goodface and takes 8 to 12 weeks.
What's included
12–20 weeks
From
$55,000
For SaaS and digital products with multiple user journeys, roles, and more advanced business logic.
A FinTech SaaS product with multiple user roles, KYC flows and payment integration costs from $55,000 at Goodface and takes 12 to 20 weeks.
What's included
20–26 weeks
From
$120,000
For complex FinTech and platform products with advanced architecture, regulatory requirements, and data-heavy experiences.
An enterprise FinTech platform with KYC/AML, PCI DSS scope support and core banking integrations costs from $120,000 at Goodface and takes 20 to 26 weeks.
What's included
Not included: content, third-party licenses and provider fees, infrastructure costs, ongoing maintenance.
10–14 weeks
From
$35,000
For MVPs and mobile products focused on one primary use case.
A mobile MVP for iOS and Android costs from $35,000 at Goodface and takes 10 to 14 weeks.
What's included
14–22 weeks
From
$65,000
For full-scale B2C and B2B mobile products with multiple key user journeys and integrations.
A full-scale FinTech mobile app with biometric login, in-app payments, and KYC onboarding costs from $65,000 at Goodface and takes 14 to 22 weeks.
What's included
22–28 weeks
From
$150,000
For regulated financial products with complex functionality, integrations, user roles, and backend architecture.
A regulated financial mobile product with card processing, 3DS, and hardened mobile security costs from $150,000 at Goodface and takes 22 to 28 weeks.
What's included
Not included: developer account fees, third-party provider fees, content, infrastructure costs.
4–6 weeks
From
$8,500
For companies that need a professional visual identity and a strong foundation for their brand.
A complete visual identity with a logo system and brand guidelines costs from $10,000 at Goodface and takes 4 to 6 weeks.
What's included
6–10 weeks
From
$16,500
For companies that need a complete identity system built to scale across digital, marketing, and communication channels.
A scalable brand identity system with motion principles and digital applications costs from $20,000 at Goodface and takes 6 to 10 weeks.
What's included
10–14 weeks
From
$31,500
For established companies, rebrands, and brands that need a comprehensive system across multiple touchpoints.
A full rebrand with brand strategy, messaging and a complete visual system costs from $35,000 at Goodface and takes 10 to 14 weeks.
What's included
Not included: naming and trademark screening, photography production, font licenses.
Every starting price above assumes a defined scope
behind10 years. Helping companies grow, combining strategy, design, and technology
5M+
8/10
15×
If you're weighing up hiring in-house, working with a traditional software vendor, or partnering with a dedicated product team, here's an honest comparison.
| Capability | In-house team | Project-based agency | Goodface |
|---|---|---|---|
| Time to start | 2–4 months | 4-6 weeks | 1-3 weeks |
| Lowest upfront cost | No | Varies | No |
| No hiring or retention risk | No | Yes | Yes |
| Senior designers & engineers | Varies | Yes | Yes |
| Product Discovery before delivery | Varies | Optional | Yes |
| Scope and budget agreed before we start | n/a | Optional | Yes |
| Strategy, design and development under one roof | Varies | Partial | Yes |
| FinTech & emerging tech expertise | Varies | Sometimes | Yes |
| Dedicated PM, Account & Team leads | n/a | Yes | Yes |
| Direct access to specialists | Yes | Limited | Yes |
| Design systems & scalable engineering | Varies | Yes | Yes |
| Post-launch product support | Yes | Yes | Yes |
| Scales with your roadmap | Limited by headcount | Yes | Yes |
| Pause, cancel, or resize anytime | No | Optional | Optional |
Tell us what you're building — we'll help you pick.
We stay involved throughout all stages of your product lifecycle, from ideation & discovery to product positioning, design, engineering, deployment, and post-launch maintenance. You get a single team without gliding between vendors.
Since 2016, we've built for FinTech, eSports, health & wellness, and other tech businesses. Before any major step, we pin down the goal, assess the risks, and compare options — so the first version already reflects what we've learned from the previous hundred.
A dedicated PM runs delivery, with an Account Lead and Team Leads above. You set objectives and priorities; discovery, architecture, planning, QA and deployment sit with us. Backlog and timelines stay in one shared workspace, so you have full visibility without the need to run the project.
| Product | Package | Full price, from | Design only | Development only |
|---|---|---|---|---|
| Website | Simple | $15,000 | $8,500 | $9,500 |
| Website | Smart | $30,000 | $16,500 | $19,500 |
| Website | Enterprise | $60,000 | $31,500 | $40,500 |
| Web app | Simple | $30,000 | $16,500 | $21,000 |
| Web app | Smart | $55,000 | $29,000 | $40,000 |
| Web app | Enterprise | $120,000 | $62,000 | $88,000 |
| Mobile app | Simple | $35,000 | $18,000 | $26,000 |
| Mobile app | Smart | $65,000 | $33,000 | $48,000 |
| Mobile app | Enterprise | $150,000 | $75,000 | $112,500 |
| Brand identity | Simple | $8,500 | $8,500 | - |
| Brand identity | Smart | $16,500 | $16,500 | - |
| Brand identity | Enterprise | $31,500 | $31,500 | - |
Prices updated:
Pricing gives you a starting point. "From" is the minimum cost for the package in the scope shown. Scope, timeline and budget are defined in the SOW following Discovery. Development-only estimates assume production-ready design files and specifications are provided.
Fill out the form
or brief with questions
Welcome to Goodface privacy notice.
Goodface respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and other sites we own and operate. And tell you about your privacy rights and how the law protects you.
We may change the privacy policy from time to time to reflect changes to the products and services that we provide and how we process your personal data.
We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request if any."
INFORMATION WE COLLECTWhen you visit our website, our servers may automatically log the standard data provided by your web browser. This data is considered “non-identifying information”, as it does not personally identify you on its own. It may include:
We may ask for personal information, such as your name and email address. This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.
We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.
We will only process personal data and communicate with you if:
1. You have given us consent to the processing of your personal data and communicating for one or more specific purposes i.e. requesting products or services from us, downloading material or information from our website or submitting a contact us form.
2. Performance of a contract
3. Where we have a legitimate interest for contacting you in relation to our products and services
DATA PROCESSING AND STORAGEWe only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security.
Rights and choices of individuals:
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address given on our website: goodface.agency
Got questions or want to discuss a project?
This website uses cookies
Book a call
LinkedIn
Instagram