Product redesign services
Rebuild what blocks
the product’s potential
Goodface rethinks your product to match your business level
and prepare it for the next round, market, pivot, or major release.
Digital products we redesign
Web apps grow feature by feature until dashboards get crowded and key actions hide behind extra clicks. We restructure navigation, redesign data-heavy screens, and rebuild the frontend so your web app loads faster, works across browsers and screen sizes, and stays easy to extend as you add new modules.
Web app
Mobile users decide within seconds whether an app is worth keeping, and a confusing first session often ends in an uninstall. We redesign applications for short sessions and one-handed use, follow platform guidelines, and release updates in stages to protect your ratings and active users during the transition.
Mobile app
We redesign SaaS products to improve activation, reduce churn, and increase revenue per account. Our team focuses on onboarding flows, feature discovery, billing, and admin panels, and releases changes in stages so your subscribers keep working without disruption.
SaaS platform
Large enterprises run internal platforms that work as their own CRM or ERP, connecting complex processes for management, department teams, and contractors in one system. Each team adds its own workarounds, until the management processes get harder to navigate. We map how every role uses the platform, redesign shared workflows, and roll out changes in phases.
Internal product ecosystem
Our process
Why choose Goodface
as your product redesign agency
One team across the entire redesign cycle
You don't need to coordinate separate strategy, design, copy, and development teams. We connect the work from the first audit to release, so one team is accountable for the entire redesign.
Your product keeps running
A product can’t stop working for months while a new version is in progress. We split the redesign into release-sized phases, order them by business impact, and ship them into the live product. Your roadmap keeps moving, and users adapt to changes step by step.
You shouldn’t manage the process
A redesign can easily become another job for your marketing or product team. We handle the day-to-day design and engineering work; you stay focused on the areas that need your input.
Users stay with you after the switch
A sudden interface change can push loyal users to support or to competitors. We plan the rollout with beta groups, in-app guidance, and gradual feature flags. Your users move to the new version at a comfortable pace, and your support team avoids a spike in tickets.
Founder-minded partners
We’ve been building our company for more than 10 years, and we’ve faced the same calls you make every day: what to build next, what to cut, and where to spend limited resources. We bring up risks early and suggest the option that moves your business forward, even when it means a smaller scope for us.
A transparent path from brief to launch
You don't have to translate business goals into design tasks, then design into dev requirements. We connect those stages within one workflow, keeping the reasoning behind key decisions visible throughout the project.
LinkedIn
InstagramFAQ
What are the main signs that a product needs a redesign?
The clearest signs show up in your metrics and support queue. Sign-ups grow while activation drops, trial users leave before they reach the core feature, and the same screens keep appearing in support tickets.
Internal signals matter too. New features take longer to ship because the design has no shared system, sales teams demo around weak parts of the product, and the experience no longer fits the segment or market you plan to win next.
How can product redesign improve user engagement and retention?
A redesign improves retention when it targets the moments where users decide to stay or leave. We use product analytics and session data to find where users drop off, then rebuild those flows.
Onboarding gets users to their first result faster, and navigation brings forward the features they pay for but rarely use. After release, we track activation and retention cohorts to confirm the changes moved the numbers.
What is the difference between a product redesign and a UI/UX redesign?
A UI/UX redesign updates how the product looks and how users move through existing screens.
A product redesign starts one level higher. It revisits the product logic: which features belong in the core flow, how pricing and permissions work, and what the product needs to support the next business goal. It includes UX/UI work and often frontend or backend changes as well.
How much does it cost to redesign a SaaS product?
The cost depends on the product’s size, the number of user roles, and how much of the frontend needs to be rebuilt. We start with a discovery phase that defines the scope and gives you a detailed estimate before the main work begins.
Explore more on our Pricing page.
How long does a typical product redesign project take?
A full product redesign with discovery, a design system, and development usually takes 3–6 months. Discovery and the UX audit cover the first 2–4 weeks, and we release changes in stages, so your users see improvements before the full project ends.
Can you redesign a product without affecting its existing functionality?
Yes. Before design work begins, we document existing features, user roles, and integrations, so nothing your customers depend on gets lost.
Changes go live in stages, often behind feature flags or for a limited user group first, and your team can roll back any release if the metrics drop. Core business logic and data stay in place unless the redesign plan calls for changing them.
When is the right time to redesign a product?
When you have a defined business-oriented goal to justify it.
Product redesign can hurt your business without a clear strategic objective. That goal usually comes from a business shift: new growth targets after a funding round or a launch in a new region. The product that got you to product-market fit was built for an earlier stage, and these shifts ask it to support goals nobody planned for at launch.
Before any design changes, our team defines which segment the product needs to win and which metric has to shift. Every redesigned flow then has a business reason behind it that leadership can track after release.
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