Rebranding services

Give your brand
a breath of fresh air

We upgrade your positioning and rebuild the visual identity
to reflect your current stage and highlight strategic business ambitions.

What full rebranding includes

<p>What [line-highlight-1]full rebranding[/line-highlight-1] includes</p> - goodface.agency

Brand audit and research

We review your brand across every touchpoint to see how the market perceives you today. You get a clear picture of what holds your brand back and which strengths to carry into the new version.

Brand strategy and positioning

We define your target audience, value proposition, and core distinctions from competitors. Your brand gets a clear place in the market that supports your next stage of growth.

Brand messaging and communication

We build a messaging framework with key messages for each audience and a tone of voice your whole team can use. Your website, pitch deck, and sales conversations start telling the same story.

Visual identity redesign

We create a complete visual system with color palette, typography, imagery, iconography, and motion principles. Every element works across your website, product interface, and marketing channels, and stays consistent as your company grows.

Marketing and sales assets

We apply the new brand to the materials your team uses every day: pitch decks, presentation templates, sales one-pagers, social media kits, and email templates. Your team can launch the new brand right away, and your sales materials finally match your product's level.

Industries we've covered

Fintech users decide whether to trust you with their money almost instantly. A brand that worked at seed stage often looks too small once you raise a Series A, expand from one product into a platform, move into B2B, or enter a new regulated market. We build fintech brands that look credible to customers, partners, and regulators, with visual identity, messaging, and website design that support conversion from landing page to onboarding.

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Fintech

EdTech companies often start with one audience and grow into two: learners who use the product and schools or companies that pay for it. A playful identity that won early users can lose institutional deals, while a strictly corporate one pushes students away. We rebrand EdTech companies moving into B2B sales, launching for new age groups, or expanding to new countries, with an identity that feels approachable to learners and looks reliable to buyers.

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EdTech

People share sensitive personal data with health products only when the brand feels safe and professional. Wellness apps usually need a rebrand when they add clinical features, partner with insurers or healthcare providers, or go through certification, because a lifestyle-app look no longer matches the responsibility of the product. We design health and wellness brands with a calm, human tone, accessible visuals, and clear communication about privacy, medical expertise, and results.

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Health and wellness

eSports audiences notice in seconds when a brand doesn’t speak their language. Teams and gaming platforms usually rebrand after a new investor or sponsor deal, an expansion into new game titles, or when the old logo stops working across channels. We create bold, recognizable identities that read at any size and work across streams, merch, social media, and sponsor materials, so new partners see a brand worth putting their name next to.

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eSports

Our rebranding process

Brand audit

Stakeholder interviews

Brand positioning

Messaging

Visual identity concepts

Identity system

Concept validation

Brand guidelines

Why choose Goodface
as your rebranding agency

One team, from brand strategy to final assets

Goodface’s team works together on your rebrand from the kick-off. Your positioning, visual identity, tone of voice, and in-product messaging come from one shared strategy, so the new brand looks and sounds the same in your pitch deck, on your website, and inside your product.

Your business is active
during the rebranding

A rebrand shouldn’t put marketing campaigns, fundraising, commercial partnerships, or sales on hold. We phase the rollout around your calendar and deliver the assets that affect revenue first, so your team keeps working with clients while the rest of the brand is in progress.

You keep the
brand equity

Years of recognition shouldn’t disappear with an old logo. We audit which elements your customers already associate with you, carry the strongest ones into the new identity, and plan how to introduce the rebrand to clients, partners, and investors.

Our team manages
the process

A rebranding can easily become another job for your team, taking attention away. We handle the day-to-day design and branding work; you stay focused on the areas that need your input.

Honest advice on
the scope you need

Goodface is a founder-led company, and we’ve made the same decisions about budget, timing, and priorities that you face now. If a brand refresh solves your problem, we’ll recommend it over a full rebrand, and we flag risks such as naming conflicts or audience mismatch before they reach the design stage.

We look beyond
creating new brand identity

We approach the rebrand through your growth goals. Every brand decision, from positioning to color palette, reflects your new character. The rebrand gives your company a clear story to build demand around.

Rebranding vs. brand refresh — what is the difference?

	Brand refresh	Rebranding
Goal	Update how the brand looks	Change how the market sees you
Positioning	Stays the same	Redefined
Messaging	Light edits	New framework
Name	Stays the same	May change
Logo	Polished or simplified	New or fully redesigned
Visual identity	Updated elements (colors, fonts, imagery)	New brand identity design system
Website	Visual refreshment	Redesigned
Best for	Positioning that still fits your business, with visuals that look dated or inconsistent across channels	Entering a new market, changing business models, a new funding round, a merger or acquisition, a new product line, a name that limits growth

Let’s renew your
brand together

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FAQ

What is included in a rebranding project?

A full rebrand covers brand audit, stakeholder interviews, positioning, messaging, visual identity, and brand guidelines, followed by a rollout to your key touchpoints.

Depending on your goals, the scope can also include naming, website and product UI updates, and marketing and sales assets. We define the exact scope during discovery, so you invest only in the parts your business needs.

How much does rebranding cost?

The cost depends on the scope: the number of audiences, whether you need a new name, and how many touchpoints the new brand has to reach. A brand refresh costs less than a full rebrand, and you can start with strategy and identity and add the rollout later.

Explore more on our Pricing page.

How long does a rebranding project take?

A brand refresh usually takes 4–8 weeks, and a full rebrand takes 8 to 16 weeks from audit to launch. The timeline depends on the scope, the number of stakeholders involved in approvals, and whether the project includes naming or a website relaunch. We plan the rollout in phases, so your team can use the first assets before the whole project is complete.

Can you rebrand an existing digital product?

Yes. As a product design and engineering team, we bring the new identity into your product interface, from UI components to app icons and onboarding screens. We plan the change with your product team and roll it out in stages, so current users recognize the product and don’t lose their way after the update.

How do you measure the success of a rebranding project?

We tie success to the business goal behind the rebrand, which we define together in discovery. Depending on that goal, you can track metrics such as website conversion, demo requests, branded search volume, deal win rate, or how customers describe your company in interviews.

We help you choose the right metrics and record the starting point, so you can compare results after launch.

What is the goal for rebranding?

The main goal is to align the brand with the company’s current stage and next growth target. After a new market entry, a Series A or B, or a product launch, the old brand often falls behind the product: the website undersells it, and investors and buyers see a smaller company than the real one.

Goodface ties every rebrand to a specific business goal, such as higher website conversion or a new market launch, so the new brand has a clear job from day one.

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Rebranding services

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