Available for new cooperation from April. Drop us a line to book a team 👈
Available for new cooperation from April. Drop us a line to book a team 👈
Available for new cooperation from April. Drop us a line to book a team 👈

Magnetiq Bank NEW - goodface.agency

European B2B bank with a focus on eCommerce
and FinTech

Industry

  • finTech

Expertise

Website development, UX/UI and brand identity design

Development period

2024

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About client

Magnetiq is a European bank out of Latvia, that provides innovative banking services and modern FinTech solutions
for businesses

Challenge

Magnetic Bank aimed to enter new countries and markets with new innovative and more accessible products, aiming
to boost their standing in the FinTech world. 

So they needed a rebranding, which would reflect these ambitions. The challenge?
Crafting a top-notch design that would position them as one of the major players
alongside other big European companies.

Team squad

Management

Project Manager.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Project Manager

Content

Copywriter.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Copywriter

Design

Art director.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Art director

Graphic designer.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Graphic designer

UI designer.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

UX/UI designer

Development

Full-stack developer.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Full-stack developer

Solution

We were responsible for the entire new design: logo, creation of a new corporate identity, brand book and guidelines. As well as rethinking the company's digital design — from the website to product interfaces. 

We teamed up with a marketing team, who developed the positioning, marketing
strategy, and a new powerful brand name — Magnetiq. It is clear, straightforward,
and resonates well in every English-speaking country. Once the client gave the green
light, it was our turn to step in.

Goodface agency - Magnetiq Bank case - Marketing strategy, Brand identity design, Website redesign.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Logo & brand identity
for Magnetiq Bank

The first point was the designing of a new logo. We need to create something eloquent yet simple and recognizable, capturing the essence of the new positioning: to get a better collaboration experience. 

Our designers put forward a few concepts, and what you see now is the final choice. 

We captured the essence of magnetism in the logo using two shapes: a circle and
a square. These connected forms symbolize better interaction between the bank
and its clients, reflecting the bank's slogan: "Power in Collaboration".

Goodface agency - Magnetiq Bank case - Magnetiq bank logo-1.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Magnetiq bank logo variety.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Logo & Logo outdoor mockup.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Bank slogan & illustrations.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Visual identity

Next, we laid the groundwork for a new visual identity
— new colors, fonts, and graphic methods and elements.
Goodface agency - Magnetiq Bank case - Colour kit & Font.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case- Cards mockups.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Brand guideline

But we weren't just putting together a standard brand guideline; we were building something much bigger —
a comprehensive design system for the bank.
Goodface agency - Magnetiq Bank case -  Merch - Shopper  & Hoodie.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Merch - Suitcases.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Merch - T-shirt & Badge.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Underground mockup.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Magnetiq bank poster & ad poster.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - City bank poster.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Design system

We developed a clear design system that makes it easy to customize and scale any digital or offline design materials.
Goodface agency - Magnetiq Bank case - Magnetiq bank linkedin cover.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Employees & icons + Insta post.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Brandbook page.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Helicopter mockup.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Bank website development

The Goodface team has already created a new UX/UI design for the bank, developed Frontend, and launched the main page. But hold on, there's more to come. 

We're busy working on the full website and some sleek interfaces
for the company's products.

Goodface agency - Magnetiq Bank case - Mobile version.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Mobile adaptive & Icons.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case - Clients cards.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case -  Page about us.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case -  CTA & Mobile version.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case -  Desktop & Mobile version.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Goodface agency - Magnetiq Bank case -  Cards.png - Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Result

So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.

Links

Client review

5.0
Star - goodface.agency
Quality 5.0Schedule 5.0Cost 5.0Willing to refer 5.0

I am the Head of Marketing and Communication at Magnetiq Bank. We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their competitive pricing and impressive range of projects within the FinTech sector. They were tasked with a comprehensive scope of work and handled everything effectively from market analysis to designing visual elements and implementing a brand launch strategy. They met all deadlines with deliverables that exceeded our expectations, leading to high stakeholder satisfaction.

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