Magnetiq
Bank
European B2B bank with a focus on eCommerce
and FinTech
Industry
Expertise
Website development, UX/UI and brand identity design
Development period
2024
PlayAbout the client
Magnetiq is a European bank out of Latvia, that provides innovative banking services and modern FinTech solutions
for businesses
Challenge
Magnetic Bank aimed to enter new countries and markets with new innovative and more accessible products, aiming
to boost their standing in the FinTech world.
So they needed a rebranding, which would reflect these ambitions. The challenge?
Crafting a top-notch design that would position them as one of the major players
alongside other big European companies.
Team squad
Management
Project Manager
Content
Copywriter
Design
Art director
Graphic designer
UX/UI designer
Development
Full-stack developer
Solution
We were responsible for the entire new design: logo, creation of a new corporate identity, brand book and guidelines. As well as rethinking the company's digital design — from the website to product interfaces.
We teamed up with a marketing team, who developed the positioning, marketing
strategy, and a new powerful brand name — Magnetiq. It is clear, straightforward,
and resonates well in every English-speaking country. Once the client gave the green
light, it was our turn to step in.
Logo & brand identity
for Magnetiq Bank
The first point was the designing of a new logo. We need to create something eloquent yet simple and recognizable, capturing the essence of the new positioning: to get a better collaboration experience.
Our designers put forward a few concepts, and what you see now is the final choice.
We captured the essence of magnetism in the logo using two shapes: a circle and
a square. These connected forms symbolize better interaction between the bank
and its clients, reflecting the bank's slogan: "Power in Collaboration".
Visual identity
Next, we laid the groundwork for a new visual identity
— new colors, fonts, and graphic methods and elements.
Brand guideline
But we weren't just putting together a standard brand guideline; we were building something much bigger —
a comprehensive design system for the bank.
Design system
We developed a clear design system that makes it easy to customize and scale any digital or offline design materials.
Bank website development
The Goodface team has already created a new UX/UI design for the bank, developed Frontend, and launched the main page. But hold on, there's more to come.
We're busy working on the full website and some sleek interfaces
for the company's products.
Result
So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.
Links
Website
Magnetiq BankClient review
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