Global directory of payment providers
Platform interface design, website development
and logo creation
We had to come up with a logo that was modern, catchy, and recognizable. The catch was that it needed to align with fintech traditions while standing out from the typical fintech look.
Creating a modern website was another challenge. It needed to attract potential clients, encouraging them to sign up on the platform, completing onboarding and further selection of a payment provider.
Our third big thing was creating a user-friendly marketplace.
We started, as usual, with design research and figured out which features of fintech were included in the design. We presented three logo and brand identity concepts, sparking a lively debate among the client's team, ultimately landing on a simple yet unconventional logo.
Black design theme
We also decided to choose a dark design theme, aimed to evoke the feeling of space, positioning PayAtlas as a guiding landmark in the universe of payment providers.
Goodface team developed a dynamic website, with lots of custom illustrations and motion design targeted at a savvy B2B audience.
To nail the UX/UI design, we dove into UX research, charted user flow, laid out wireframes, and created the marketplace design concept.
And yeah, we future-proofed the design system making it scalable to accommodate business growth.
The client got a full-on design infrastructure with a visual identity, marketplace design, and a slick website.
The website got CSS Awards in Best UI Design, Best UX Design, and Best Innovation nominations.
A marketing website has become a working tool for converting potential customers and collecting applications.
Goodface agency is a team of high professionals and it was easy and pleasant to work with them. They convinced us to change our opinion towards more modern solutions. We would like to wish them to grow their team to be able to take multiple complex projects at the same time.
Website development, UX/UI design of a personal account, logo and brand identity for an online payment service
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