Nenia Jewelry
A brand of jewelry with children's figurines
Industry
Expertise
UX/UI design and website development, brand identity,
and bracelets constructor development
Development period
2023
About the project
Nenia is a special brand of jewelry. They're the world's trailblazers in crafting jewelry for mothers with children's figurines.
That’s jewelry so that you can feel the warmest feelings at the touch.
Task
The need for a visual overhaul arose primarily due to a change in brand name and its reborn with new positioning. The Goodface team needed to create an entirely new, special product without being tied to the old brand identity.
Solution
Logo and identity
We've whipped up the logo and brand identity using that Gothic font flair and a clear vision: simplicity, catchiness, and recognizability. It was a delicious blend of design freedom and the lightness of the general visual. Now, it's not drowning in excessive branding.
Mascot
The new mascot brings together three layers of meaning: the warmness of childhood, the age-old saying “Children are the flowers of life” and the sunny vibes of motherhood.
The symbol of a brand should be comprehensive and at the same time not bulky. We combined shapes, already used by the brand and the new semantic load.
Line
To make that smooth connection between the shapes used in the brand's products and sensory load we revitalized the element of the brand identity line. It’s not only about the continuous circle of a bracelet but also the lasting love within a family.
Style guide
Okay, we created a recognizable identity. But what’s next? Quite simple — we crafted a brand style guide. Now it’s easy to adhere to uniform standards in communications, both in virtual and physical spaces.
Website development
The Goodface team has created a representative and technically sound site. The design perfectly captures the brand's essence: tenderness and sensitivity. Plus, the site runs smoothly, that’s quite important for an e-commerce platform.
Bracelets catalog
Our design team is user-oriented, so our interfaces must be too. When it comes to a jewelry website, a key component is the product catalog. We made it intuitive and minimalistic, cause it isn’t a classic online shop.
Picking up what you need: figure type, gold color, stone type, or collection — is a matter of a few clicks.
Bracelets constructor
This feature confirms the image of the brand as avant-garde among other jewelry companies. Now, users easily craft their own unique bracelet designs, selecting from a variety of options. You have the freedom to choose the gold tone, pendant type, and figure engraving.
And yeah, we've provided helpful hints for each stage of the bracelet creation process to ensure it's as user-friendly as possible.
Results
The Goodface team implemented in design key features of the Nenia Jewelry brand in the design. Nenia are trailblazers. It deeply resonates with us. The revolutionary nature of the brand is organically continuing in the online store and brand identity.
We created an eloquent and informative logo and developed a slick website with a convenient constructor of individual jewelry and a neatly organized catalog. Fonts, colors, and graphic elements speak to users. And, hey, we've got that style guide too. It turns design into a marketing powerhouse and adapts easily to any role in communication.
Link
Website
Nenia JewelryClient review
Other projects
NanoBioMedical
Website development, logo and brand identity creation for a Korean cosmetics retailer
product experience
for your project
get in touch
Fill out the form
or brief with questions
Thank you for your application.
We will respond within three hours, during business hours by email
PRIVACY POLICY
Welcome to Goodface privacy notice.
Goodface respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and other sites we own and operate. And tell you about your privacy rights and how the law protects you.
We may change the privacy policy from time to time to reflect changes to the products and services that we provide and how we process your personal data.
We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request if any."
INFORMATION WE COLLECT
When you visit our website, our servers may automatically log the standard data provided by your web browser. This data is considered “non-identifying information”, as it does not personally identify you on its own. It may include:
- Your computer’s Internet Protocol (IP) address;
- Your browser type and version;
- The pages you visit;
- The time and date of your visi;
- The time spent on each page;
OTHER DETAILS
We may ask for personal information, such as your name and email address. This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.
We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.
We will only process personal data and communicate with you if:
1. You have given us consent to the processing of your personal data and communicating for one or more specific purposes i.e. requesting products or services from us, downloading material or information from our website or submitting a contact us form.
2. Performance of a contract
3. Where we have a legitimate interest for contacting you in relation to our products and services
DATA PROCESSING AND STORAGE
We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security.
Rights and choices of individuals:
- See what data we have about you, if any;
- Change/correct any data we have about you;
- Have us delete any data we have about you;
- See what security measures we apply to your data;
- Express any concern you have about our use of your data;
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address given on our website: goodface.agency
This website uses cookies
