Nenia Jewelry
A brand of jewelry with children's figurines
Industry
Expertise
UX/UI design and website development, brand identity,
and bracelets constructor development
Development period
2023
About the project
Nenia is a special brand of jewelry. They're the world's trailblazers in crafting jewelry for mothers with children's figurines.
That’s jewelry so that you can feel the warmest feelings at the touch.
Task
The need for a visual overhaul arose primarily due to a change in brand name and its reborn with new positioning. The Goodface team needed to create an entirely new, special product without being tied to the old brand identity.
Solution
Logo and identity
We've whipped up the logo and brand identity using that Gothic font flair and a clear vision: simplicity, catchiness, and recognizability. It was a delicious blend of design freedom and the lightness of the general visual. Now, it's not drowning in excessive branding.
Mascot
The new mascot brings together three layers of meaning: the warmness of childhood, the age-old saying “Children are the flowers of life” and the sunny vibes of motherhood.
The symbol of a brand should be comprehensive and at the same time not bulky. We combined shapes, already used by the brand and the new semantic load.
Line
To make that smooth connection between the shapes used in the brand's products and sensory load we revitalized the element of the brand identity line. It’s not only about the continuous circle of a bracelet but also the lasting love within a family.
Style guide
Okay, we created a recognizable identity. But what’s next? Quite simple — we crafted a brand style guide. Now it’s easy to adhere to uniform standards in communications, both in virtual and physical spaces.
Website development
The Goodface team has created a representative and technically sound site. The design perfectly captures the brand's essence: tenderness and sensitivity. Plus, the site runs smoothly, that’s quite important for an e-commerce platform.
Bracelets catalog
Our design team is user-oriented, so our interfaces must be too. When it comes to a jewelry website, a key component is the product catalog. We made it intuitive and minimalistic, cause it isn’t a classic online shop.
Picking up what you need: figure type, gold color, stone type, or collection — is a matter of a few clicks.
Bracelets constructor
This feature confirms the image of the brand as avant-garde among other jewelry companies. Now, users easily craft their own unique bracelet designs, selecting from a variety of options. You have the freedom to choose the gold tone, pendant type, and figure engraving.
And yeah, we've provided helpful hints for each stage of the bracelet creation process to ensure it's as user-friendly as possible.
Results
The Goodface team implemented in design key features of the Nenia Jewelry brand in the design. Nenia are trailblazers. It deeply resonates with us. The revolutionary nature of the brand is organically continuing in the online store and brand identity.
We created an eloquent and informative logo and developed a slick website with a convenient constructor of individual jewelry and a neatly organized catalog. Fonts, colors, and graphic elements speak to users. And, hey, we've got that style guide too. It turns design into a marketing powerhouse and adapts easily to any role in communication.
Link
Website
Nenia JewelryClient review
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