90+
successful projects
Goodface's designers are all about carrying both top-notch aesthetics
and advanced functionality.
Our UX Designers are like architects behind your product's structure, fueled by insights we've dug up during research and analysis. We'll serve up a batch of wireframes for each section and feature, so you can make adjustments while we're in the design phase.
The experience of the using product largely depends on the visual side. It's not just about looking good, it's more about ensuring comfortable interaction with the interface. It must communicate with the users. UI Designers craft interactive prototypes, adding some slick motion design.
Play showreelOur UX/UI Design process
Our UX Designers are like architects behind your product's structure, fueled by insights we've dug up during research and analysis.
Stakeholder interviews
Research
User Flow
Wireframes
Prototyping
Design concepts
Here’s what we do
in UX/UI design
We make websites that truly convert. They become powerful marketing tools that help you stand out from the competition. Our UX/UI designers carefully discover user behaviour, understanding how people thing, what they choose, and where they click. Based on that, we build the seamless paths for users to reach your core services or products. This is a design that reflects your positioning and values — and drives action. And yes, they engage. With interactive moments, gamified elements, 3D visuals, and stories that actually stick. Not just a website. A digital experience your users won’t forget.
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Websites
We craft web applications that are scalable, quick, and adaptable. They both meet users’ needs and achieve your business goals. We combine three key components for this: product strategy, user-centric design, and robust development. With our clear UI and seamless UX, we simplify complicated operations for dashboards and customer portals. To guarantee that interfaces seem user-smooth, simple to use, and customized, every design is founded on in-depth UX research. Regardless of whether it's an internal system or a SaaS product, your users will navigate it with clarity and convenience. What you get is a high-performing product that looks good while working hard behind the scenes.
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Web apps
An app that feels natural from the first tap. We design with your business objectives in mind, so great UX is just the beginning. Because each screen presents an opportunity to get them closer to your offering. So, we craft user-friendly, quick, and enjoyable experiences for both iOS and Android. Users are drawn in by smooth navigation, fluid flows, and well-designed interactions. When your software has smooth flows, thoughtful interactions, and easy navigation, consumers will genuinely love using it. In the end, you get a product that fits in users’ pockets — and into their daily lives. And a huge bonus — it uses convenience to boost conversions.
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Mobile apps
Our SaaS solutions are scalable, seamless, and designed to expand. We’re all about creating user interfaces that increase engagement and decrease friction, from deep feature sets to user onboarding. Goodface designers craft an intuitive interface and visualize large data sets, centering on elevating user retention rates. That’s what makes complicated equipment feel easy to use. The aim is to get a potent product that people genuinely like using on a daily basis. And, you know, we deal with it.
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SaaS
Get a quick estimate
for your project
Our approach
to UX/UI design
![<p><span style="color:rgb(0,0,0);"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:auto;word-spacing:0px;">Our</span></span> [line-highlight-3]approach[/line-highlight-3] <span style="color:rgb(0,0,0);"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:auto;word-spacing:0px;">to UX/UI design</span></span></p> - goodface.agency](https://api.goodface.agency/uploads/Goodface_agency_Service_UI_UX_Design_Approach_1_2c8b993867.png)
![<p><span style="color:rgb(0,0,0);"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:auto;word-spacing:0px;">Our</span></span> [line-highlight-3]approach[/line-highlight-3] <span style="color:rgb(0,0,0);"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:auto;word-spacing:0px;">to UX/UI design</span></span></p> - goodface.agency](https://api.goodface.agency/uploads/Goodface_agency_Service_UI_UX_Design_Approach_2_6b56090db3.png)
![<p><span style="color:rgb(0,0,0);"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:auto;word-spacing:0px;">Our</span></span> [line-highlight-3]approach[/line-highlight-3] <span style="color:rgb(0,0,0);"><span style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:start;text-decoration:none;text-indent:0px;text-transform:none;white-space:pre-wrap;widows:auto;word-spacing:0px;">to UX/UI design</span></span></p> - goodface.agency](https://api.goodface.agency/uploads/Goodface_agency_Service_UI_UX_Design_Approach_3_b2b57793ea.png)
Human-centred design
We design for humans — always. That means real research, not gut feelings. We dive into user habits, dig into data, and surface the pain points that actually matter. With that in hand, we craft experiences that feel natural, intuitive, and easy to love. Design that doesn’t just look good — it clicks with people.
Add here product orientation — we know that the shortest way to the business profit is a solved user problem.
Business-driven solutions
Yes, our work looks great. But it also knows what it’s doing. We align our design decisions with your objectives, ensuring that every element of the user interface contributes to real business goals. Increase conversions, improve user retention, or enhance brand perception — that’s where our design delivers the measurable result.
Built for the real world
We design for the real world — where ideas meet rollout. That means scalable systems, seamless handoffs, and smart flows that devs don’t just tolerate, they actually enjoy.
At Goodface, our designers stay close to the build — syncing with your team and working side by side with developers.
In this way, we guarantee that the final product is as intelligent as anticipated.
A few words
about us
10x
the CSS Design Awards
4.9
top B2B company in Ukraine
8/10
clients come by recommendation
Let's discuss your UX/UI design project
Book a free consultation with us.
hi@goodface.agencyOur approach
is formed by several values, which are simple yet crucial for effective workflow.
01
Business-orientation
The result is what matters most. It’s the value your product brings to your business. For us, it’s not just about aesthetics — it’s about delivering efficiency. We understand that entrepreneurial creativity must translate into profit.
02
Iterative process
We may remain adaptable and flexible when we work iteratively. The design of your product changes as it does. By keeping everything in line with your objectives, this method guarantees that every modification remains pertinent and keeps your project moving forward.
03
Real-world products
We don’t design in a bubble. Our team works shoulder-to-shoulder with developers, strategists, and stakeholders to keep design grounded, buildable, and aligned from day one.
04
Focus on user experience
We obsess over how people move through your product, from the first click to the repeat visit. So users get experiences that feel natural and truly help to achieve their goals.
05
From tricky to transparent
Got a data-heavy product or multiple user flows? We’re great at cutting through the noise and designing clean, logical, and friendly interfaces that simplify the complex.
06
Multidisciplinary perspective
Because we’re deeply involved in both strategy and development, we see every project from multiple perspectives. This enables us to create connections more quickly, identify possible gaps early, and ensure that the design supports the entire image rather than just a portion of it.
Max Yakubovych
CEO, Goodface
And this isn’t just talk — these are the values at the core of how we think, design, and build. They’re the foundation of our product philosophy.
Let's discuss your project
Fill out the form
or brief with questions
step 1
step 2
Thank you for your application.
We will respond within three hours, during business hours by email
FAQ
What is the difference between UX and UI design?
User Interface (UI) is a subset of User Experience (UX). They both serve the purpose of making the experience of using your product as smooth as it is possible. But they have different instruments.
UX Design is all about structure. It is concerned with the user experience of interacting with a digital product. It ensures that the interface meets the needs and expectations of its users, using the data from the profound research of the target audience.
UI Design takes care of the look and feel of the product. UI designers use readymade prototypes and fill them with details, such as buttons, texts, animations, color schemes, typography, icons, menus, interactive elements, bars, etc. The work is well done, when the interface is aesthetic, intuitive to navigate, and represents the brand's identity.
What are your pricing and cooperation models?
Every project is unique, and the pricing is contingent on the scope of work and your business objectives. Thus, we begin by outlining the work's extent and building a suitable framework.
We offer a Time & Material or goal-based model (built around clearly defined objectives — ensuring transparency, budget control, and flexibility) together with Scrum as the model of cooperation.
What will I get as a result of design services?
With our UX/UI design services, you can get:
- Research report (including competitor analysis)
- User Flow
- CJM
- Information Architeture
- Wireframes/prototypes
- Design concepts
- Full-fledged design
Do you also help with branding or product strategy?
Yes, if needed. We often support clients with positioning, visual identity, product discovery workshops, and MVP planning.
Can I request changes during the process?
Of course. We work iteratively and are all about ongoing feedback. This allows us to adapt as your vision evolves and keep the design aligned with your business goals.
How do you hand over the design to development?
We’re deeply involved in development ourselves. So we know how to make the handoff smooth and efficient. We provide developer-friendly layouts based on reusable components, together with detailed documentation and comments when necessary.
Fill out the form
or brief with questions
step 1
step 2
Thank you for your application.
We will respond within three hours, during business hours by email
PRIVACY POLICY
Welcome to Goodface privacy notice.
Goodface respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and other sites we own and operate. And tell you about your privacy rights and how the law protects you.
We may change the privacy policy from time to time to reflect changes to the products and services that we provide and how we process your personal data.
We will not share your information with any third party outside of our organization, other than as necessary to fulfil your request if any."
INFORMATION WE COLLECT
When you visit our website, our servers may automatically log the standard data provided by your web browser. This data is considered “non-identifying information”, as it does not personally identify you on its own. It may include:
- Your computer’s Internet Protocol (IP) address;
- Your browser type and version;
- The pages you visit;
- The time and date of your visi;
- The time spent on each page;
OTHER DETAILS
We may ask for personal information, such as your name and email address. This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.
We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.
We will only process personal data and communicate with you if:
1. You have given us consent to the processing of your personal data and communicating for one or more specific purposes i.e. requesting products or services from us, downloading material or information from our website or submitting a contact us form.
2. Performance of a contract
3. Where we have a legitimate interest for contacting you in relation to our products and services
DATA PROCESSING AND STORAGE
We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure, and cannot guarantee absolute data security.
Rights and choices of individuals:
- See what data we have about you, if any;
- Change/correct any data we have about you;
- Have us delete any data we have about you;
- See what security measures we apply to your data;
- Express any concern you have about our use of your data;
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address given on our website: goodface.agency
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?
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