Serhii Cheporov
Design Team Lead
About
Serhii leads the design team at Goodface, bringing more than 11 years of experience across digital products, branding, UI, and motion design. He helps companies shape websites and SaaS products where every interface supports both business goals and everyday user tasks.
Expertise
- UX/UI
- Motion
- Management
- Design
- Graphic
Serhii Cheporov
Design Team Lead
His work combines design systems, product thinking, and visual direction. He focuses on building experiences that stay consistent as products grow, helping teams make confident design decisions from the first concept to the final release.
Serhii manages multidisciplinary design teams across product, branding, and web projects. He reviews design quality, mentors designers, and works closely with product managers and engineers to keep design aligned with business objectives throughout the delivery process.
Alongside his leadership role, Serhii remains hands-on. He shapes UX and UI decisions, develops design systems, and helps solve complex product challenges before they reach the development stage.
Outside of work, he enjoys traveling, reading, playing drums, photography, videography, and exploring new technologies and creative tools.
Q&A with Serhii
I look at what attracts attention first. Typography, spacing, color, and layout should work together to guide people through the screen. When those elements compete, even a well-designed interface starts to feel complicated and cluttered.
Design systems make decisions reusable. Instead of solving the same UI problem every sprint, the team builds on patterns that already work. That keeps the product consistent as it grows and gives designers more time to solve new problems rather than repeating previous ones.
Motion should explain something that would otherwise need words. It can show where content came from, where it goes next, or confirm that an action was successful. If animation doesn't make an interaction easier to understand, it usually doesn't belong there.
The handoff shouldn't create new discussions. Developers need clear layouts, predictable behavior, and design direction context to build the product without guessing how something should work. That's the point where design has done its job perfectly.
I like working on products that already solve a real problem but still have room to improve. Sometimes that means reorganizing a complex workflow. Sometimes it's refining a design system or making a feature easier to understand. Small changes often have a bigger impact than complete redesigns.
Got questions or want to discuss a project?
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