Get our free FinTech 📘 eBook with 30 conversion hacks from industry-leading sites 👈
Get our free FinTech 📘 eBook with 30 conversion hacks from industry-leading sites 👈
Get our free FinTech 📘 eBook with 30 conversion hacks from industry-leading sites 👈

Magnetiq BankNEW - goodface.agency

European B2B bank with a focus on eCommerce
and FinTech

Industry

  • finTech

Expertise

Website development, UX/UI and brand identity design

Development period

2024

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About the client

Magnetiq is a European bank out of Latvia, that provides innovative banking services and modern FinTech solutions
for businesses

Challenge

Magnetic Bank aimed to enter new countries and markets with new innovative and more accessible products, aiming
to boost their standing in the FinTech world. 

So they needed a rebranding, which would reflect these ambitions. The challenge?
Crafting a top-notch design that would position them as one of the major players
alongside other big European companies.

Team squad

Management

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Project Manager

Content

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Copywriter

Design

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Art director

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Graphic designer

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

UX/UI designer

Development

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Full-stack developer

Solution

We were responsible for the entire new design: logo, creation of a new corporate identity, brand book and guidelines. As well as rethinking the company's digital design — from the website to product interfaces. 

We teamed up with a marketing team, who developed the positioning, marketing
strategy, and a new powerful brand name — Magnetiq. It is clear, straightforward,
and resonates well in every English-speaking country. Once the client gave the green
light, it was our turn to step in.

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Logo & brand identity
for Magnetiq Bank

The first point was the designing of a new logo. We need to create something eloquent yet simple and recognizable, capturing the essence of the new positioning: to get a better collaboration experience. 

Our designers put forward a few concepts, and what you see now is the final choice. 

We captured the essence of magnetism in the logo using two shapes: a circle and
a square. These connected forms symbolize better interaction between the bank
and its clients, reflecting the bank's slogan: "Power in Collaboration".

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Visual identity

Next, we laid the groundwork for a new visual identity
— new colors, fonts, and graphic methods and elements.
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Brand guideline

But we weren't just putting together a standard brand guideline; we were building something much bigger —
a comprehensive design system for the bank.
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Design system

We developed a clear design system that makes it easy to customize and scale any digital or offline design materials.
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Bank website development

The Goodface team has already created a new UX/UI design for the bank, developed Frontend, and launched the main page. But hold on, there's more to come. 

We're busy working on the full website and some sleek interfaces
for the company's products.

Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency
Magnetiq bank rebranding: logo & brand identity, web development – Goodface - goodface.agency

Result

So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.

Links

Client review

5.0
Star - goodface.agency
Quality 5.0Schedule 5.0Cost 5.0Willing to refer 5.0

We hired Goodface Agency for a rebranding project and website development. We’ve chosen them for their impressive range of projects within the FinTech sector. They exceeded our expectations, leading to high stakeholder satisfaction. Goodface team was tasked with a comprehensive scope of work. They handled everything effectively from market analysis to designing visual elements and implementing a brand launch strategy, meeting all deadlines.

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