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FinupNEW - goodface.agency

FinTech that offers unlimited virtual cards
funded by both fiat and crypto

Industry

  • finTech

Expertise

Website development, UX/UI design, brand identity design

Development period

2025

About client

Finup is a new FinTech that makes financial management easier for both individuals and companies. They are developing a more flexible approach with features like unlimited virtual cards for ad payments and online services, seamless crypto and fiat transactions, and in-depth analytics.

Team squad

Managment

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Project Manager

Design

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Design lead

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

UX/UI designer

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Graphic designer

Development

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Full-stack developer

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

QA

Challenge

Finup needed a total visual makeover to meet its aspirations of going from regional to global. The challenge was to elevate an existing good design base and produce something novel,
well-thought-out, and unforgettable.

We also needed to design and develop a modern, animated, and high-performing website that is both
aesthetically pleasing and user-friendly


Solution

Our work spanned every layer — from brand strategy
and visual identity to a Webflow-built website with
custom animations and illustration.
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Logo & brand identity

Since positioning was central to entering new markets, the identity had to say it all at a glance. We crafted a custom typographic logo, subtly nodding to currency symbols with sharp, futuristic forms — designed to evoke trust,
motion, and clarity.
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Brand identity

We built the visual style around radial gradients, paired with sleek minimalism and tech-forward colors, all reinforcing Finup’s dual message: seamless experience meets financial power.

We extended this system across digital assets, developing all templates for social networks and real-world experiences, like merch, and offline touchpoints to build a brand that resonates beyond the screen.

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Design for a payment cards

Banking cards weren’t just an afterthought — they became part of the product experience. We developed a sleek, cohesive design system for physical cards.
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Website creation

Built to convert, the new website brings a modern FinTech vision to life: dark mode-first, immersive 3D product visuals, custom animations, and a blend of futuristic design
and seamless UX.
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Design phase

The site balances clarity with edge, making it easy for users to explore unlimited card features, track usage, and interact
with the product seamlessly.

And with a dedicated blog built in, Finup now has a space to share insights on smart spending,
card strategies, and beyond.

Developed entirely in Webflow for speed, flexibility, and control.

Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

Result

The result is a bolder, more confident Finup. A brand identity that reflects their ambition, a website that sets them apart from the crowd, and a product experience that turns friction points — like issuing cards or tracking spend — into moments of ease.
Finup rebranding: Website development, UX/UI design, brand identity design – Goodface - goodface.agency

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