Get our free FinTech 📘 eBook with 30 conversion hacks from industry-leading sites 👈
Get our free FinTech 📘 eBook with 30 conversion hacks from industry-leading sites 👈
Get our free FinTech 📘 eBook with 30 conversion hacks from industry-leading sites 👈

LaFintecaNEW - goodface.agency

Custom payment systems for Latin America

Industry

  • finTech

Expertise

Website development, UX/UI and brand identity design

Development period

2023 – ongoing

About the client

LaFinteca specializes in helping businesses thrive in the Latin American market by selecting, integrating, and supporting payment solutions tailored to the region's unique needs.

Management

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Project Manager

Design

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

UX/UI designer

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Graphic designer

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Design lead

Development

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Frontend developer

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Backend developer

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

QA

Challenge

LaFinteca was expanding into Latin America, so we aimed to help them establish a strong position in the new market. We deeply researched the regional market and saw a square for opportunities to stand out in a competitive new landscape, especially with design. 

So we've got the creation of a cohesive brand's visual identity and, website development, and the personal account of a merchant design system.


Solution

The thing was to find a new angle. We've decided to depart from our classic approach in fintech design translating dashboards and interfaces in favor of custom illustrations, which convey the essence of a project.

Logo and brand identity design

We began with the basics: creating a logo and visual identity of a brand. From there, we developed a comprehensive brand guideline to ensure every element — from color palettes to typography — was consistent and on point.
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Website design

Starting with in-depth discovery, we designed intuitive pages, mapped out user flows, and created the design concept. The design leaned on geometric and monospaced fonts for a clean, structured feel, while the dark background with pops of neon green and light purple gave it a futuristic edge. 

These elements conveyed the tech-driven nature of LaFinteca and made critical information stand out.

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Website development

Goodface developers team seamlessly brought clarity and structure into life, delivering a fast, scalable website loaded with interactive elements and animations. 

We also built an easy-to-use content management system and developed multiple landing pages to support LaFinteca's diverse marketing campaigns.

LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Personal merchant account design

We carried this fresh visual approach into the merchant account interface, focusing on clarity, trust, and reliability. This is what makes LaFinteca the leading provider of payment services in LATAM.
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency
LaFinteca: Brand Identity & Web Dev for LATAM – Goodface - goodface.agency

Result

LaFinteca now boasts a fast, reliable website, an expressive visual identity, a recognizable logo, and an intuitive merchant personal account. The distinct design approach helped the company solidify its place in the competitive LATAM market. 

We've partnered with LaFinteca for over a year, providing ongoing design and development support. Excited to see where we go next!

Links

Client review

5.0
Star - goodface.agency
Quality 5.0Schedule 5.0Cost 5.0Willing to refer 5.0

We were truly impressed by Goodface’s expertise in design and development. The results were exactly what we needed. Our website really stands out among competitors, thanks to Goodface's fresh approach to fintech design — it positioned us as an avant-garde player in the LATAM market. We've received a ton of positive feedback from clients saying it’s convenient and easy to use. Users are also loving the bold animations and vibrant colors!

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