Available for new cooperation from April. Drop us a line to book a team 👈
Available for new cooperation from April. Drop us a line to book a team 👈
Available for new cooperation from April. Drop us a line to book a team 👈

PayTXNEW - goodface.agency

Payment system for online businesses

Industry

  • finTech

Expertise

UX/UI Design, website development, logo
and brand identity design

Development period

2024

About client

PayTX is an international FinTech company offering adaptive and cutting-edge payment solutions tailored to regional needs. Their focus ranges from enhancing user experiences in transactions to providing diverse payment options, and optimizing merchant conversions.
Goodface agency - PayTX case - Project road map.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency

Challenge

With ambitions to enter the European market, PayTX needed a striking and effective presence. Our mission was to reveal their products and solutions in the most easy-to-understand and appealing way. 

The challenge was significant given their extensive website and complex offerings, which include solutions like E-commerce, Gaming, Marketplaces, and more, along with a variety of products such as credit card processing, invoicing, and merchant tools.


Solution

Logo & brand identity

It all began with the creation of a logo and identity, setting the tone for PayTX's visual presence. 

The resulting logo encapsulates innovation and the company's dynamic pace. We then established a comprehensive visual identity and a brand book detailing the use of fonts, colors, and visuals, aligning with PayTX's core values of simplicity, security, and a user-centric approach.

Goodface agency - PayTX case - Logo.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Employee badge, App icon.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Social post, widget, app icon.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Posters mockup.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Insta post, icons.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Billboard mockup.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency

Website design for PayTX

The design journey continued with the development of the site concept. Delving into market trends and competitive analysis during the discovery stage, we developed detailed wireframes and an organized information structure.

After approving everything with a client we hit the design phase, where we proceeded with the UX/UI design, focusing particularly on an intuitive checkout interface.

Goodface agency - PayTX case - Landing page.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Mobile screens, adaptive design.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Mobile mockup, API illustration.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency

Development stage

Next, we brought these designs to life with sleek front-end development, enriched with micro-animations to enhance user engagement. The process culminated in robust back-end development, ensuring a solid foundation for the attractive front-end.
Goodface agency - PayTX case - Mobile mockup, illustrations.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Blog card, solutions illustrations.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Why choose us bloc.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Sticky notes illustration, payment illustration.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Pricing page.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Log in mobile adaptive, Create acoount.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Call to action and footer.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency - PayTX case - Dashboard illustration, Gaming illustration.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency

Checkout design

Goodface agency - PayTX case -  Checkout with 3 products.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency
Goodface agency -PayTX case -  Checkout with 1 product.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency

Result

What's the result? The client now has a top-notch website that effectively opens doors to European markets. 

How? Quite simply, it features a bold design, operates smoothly, and highlights all the key advantages of PayTX. This builds trust - a crucial element when dealing with financial transactions.

Goodface agency - PayTX  case - Checkout illustration.png - PayTX project: UX/UI Design, website development, logo, brand identity - goodface.agency

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