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Nenia Jewelry

A brand of jewelry with children's figurines

Industry

  • jewerly
  • e-commerce

Expertise

UX/UI design and website development, brand identity,
and bracelets constructor development

Development period

2023

Goodface agency, case Nenia Jewelry.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

About the project

Nenia is a special brand of jewelry. They're the world's trailblazers in crafting jewelry for mothers with children's figurines. 

That’s jewelry so that you can feel the warmest feelings at the touch.


Task

The need for a visual overhaul arose primarily due to a change in brand name and its reborn with new positioning. The Goodface team needed to create an entirely new, special product without being tied to the old brand identity.


Solution

Logo and identity

We've whipped up the logo and brand identity using that Gothic font flair and a clear vision: simplicity, catchiness, and recognizability. It was a delicious blend of design freedom and the lightness of the general visual. Now, it's not drowning in excessive branding.

Goodface agency, case Nenia Jewelry, Logo.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency
Goodface agency, case Nenia Jewelry, Logo mockup.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

Mascot

The new mascot brings together three layers of meaning: the warmness of childhood, the age-old saying “Children are the flowers of life” and the sunny vibes of motherhood.

The symbol of a brand should be comprehensive and at the same time not bulky. We combined shapes, already used by the brand and the new semantic load.

Goodface agency, case Nenia Jewelry, Mascot.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

Line

To make that smooth connection between the shapes used in the brand's products and sensory load we revitalized the element of the brand identity line. It’s not only about the continuous circle of a bracelet but also the lasting love within a family.

Goodface agency, case Nenia Jewelry, Line.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

Style guide

Okay, we created a recognizable identity. But what’s next? Quite simple — we crafted a brand style guide. Now it’s easy to adhere to uniform standards in communications, both in virtual and physical spaces.

Website development

The Goodface team has created a representative and technically sound site. The design perfectly captures the brand's essence: tenderness and sensitivity. Plus, the site runs smoothly, that’s quite important for an e-commerce platform.

Goodface agency, case Nenia Jewelry, Homepage.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency
Goodface agency, case Nenia Jewelry, About us.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency
Goodface agency, case Nenia Jewelry, gift certificate & reviews.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency
Goodface agency, case Nenia Jewelry, Instagram.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

Bracelets catalog

Our design team is user-oriented, so our interfaces must be too. When it comes to a jewelry website, a key component is the product catalog. We made it intuitive and minimalistic, cause it isn’t a classic online shop.

Picking up what you need: figure type, gold color, stone type, or collection — is a matter of a few clicks.

Goodface agency, case Nenia Jewelry, Catalog.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

Bracelets constructor

This feature confirms the image of the brand as avant-garde among other jewelry companies. Now, users easily craft their own unique bracelet designs, selecting from a variety of options. You have the freedom to choose the gold tone, pendant type, and figure engraving.

And yeah, we've provided helpful hints for each stage of the bracelet creation process to ensure it's as user-friendly as possible.

Goodface agency, case Nenia Jewelry, Bracelets constructor.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency
Goodface agency, case Nenia Jewelry, Complete an order.png - UX/UI design and website development, brand identity, and jewelry builder development - goodface.agency

Results

The Goodface team implemented in design key features of the Nenia Jewelry brand in the design. Nenia are trailblazers. It deeply resonates with us. The revolutionary nature of the brand is organically continuing in the online store and brand identity.

We created an eloquent and informative logo and developed a slick website with a convenient constructor of individual jewelry and a neatly organized catalog. Fonts, colors, and graphic elements speak to users. And, hey, we've got that style guide too. It turns design into a marketing powerhouse and adapts easily to any role in communication.

Link

Client review

5.0
Star - goodface.agencyStar - goodface.agencyStar - goodface.agencyStar - goodface.agencyStar - goodface.agency
Quality 5.0Schedule 5.0Cost 5.0Willing to refer 5.0

We were impressed by the professionalism of the team and the way they treated every detail. It is easy to work with them. Even when we did not have a clear idea of what we want, they came up with different offers and gave us exactly what we need.

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