Orbital

Orbital is a cross-border payments platform that helps global businesses manage payments, currencies and digital assets across markets. By bridging traditional finance and digital infrastructure, it provides enterprise clients with a unified payments platform for businesses.

As Orbital grew and diversified into new verticals, it sought to update its existing brand and website. The goal was to refresh its brand identity and to create a website that could explain complex payments infrastructure in a clearer, more accessible way.

We started from the brand’s foundation — not rebuilding it from scratch but evolving it to match the company’s current ambitions. 

The new design balanced heritage and renewal, combining recognizable elements with structured typography, color logic, and a unified visual rhythm.

What our team did

We developed a refreshed identity that reflects Orbital’s scale and reliability. It preserved the recognizable character of the brand while becoming more flexible and ready for growth.

Design system

A detailed brand guide was created, covering grids, typography, color palette, and illustration style. Based on these principles, we built a full design system that enables Orbital’s teams to create new materials quickly while keeping everything consistent.

Website redesign & UX

The website was completely restructured around business logic. Navigation follows how clients think — focusing on industries, services, and capabilities rather than internal structure. SEO, performance, and accessibility were integrated from the start, forming a scalable platform for future marketing campaigns.

Data visualization & product interface

We revisited Orbital’s existing stablecoin payments dashboard and helped the team relaunch it as the Stablecoin Retail Payments Index, expanding its scope and optimising the user experience. Updated layouts and visual logic made navigation faster and intuitive.

The project helped to unify Orbital’s brand and website.

• The new identity communicates the company’s maturity and values.
• The website became a clearer communication platform for global clients.
• The design system reduced marketing material production time.
• Updated layouts and visual logic to the Stablecoin Retail Payments Index helped to  make complex research data easier to navigate and interpret.

After launching the new identity and website, Orbital continued working with our team on marketing assets — including presentations, campaigns, and event visuals. Together, we maintain brand consistency across channels and markets, supporting Orbital’s long-term communication strategy.

Goodface works with payment services, financial platforms, FinTech SaaS, and digital payment products. We help teams evolve brand identity, redesign FinTech products, and create clear, intuitive interfaces supported by scalable design systems and UI kits. By combining UX/UI design, branding, and web development, we build trusted digital products and websites that support growth and long-term scalability.

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